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In Apple Music’s recent update, there were enhanced features released tailored to listeners. However, the tech giant is not neglecting the artist community, as it unveils additional tools to augment their experience.
Google is rapidly expanding access to its conversational AI capabilities within search, enabling new interactive experiences for millions more users across 120 countries. The launch of its Search Generative Experience (SGE) in four additional languages comes as rival ChatGPT popularises more natural, engaging search through AI. While Google has worked on generative search for years, it is now accelerating rollout amid a paradigm shift toward AI-powered discovery.
Google has introduced sophisticated AI tools for ad creation across text and images, catering to businesses lacking internal creative teams and ad agencies. The generative system enables iterative ad design through text prompts, promising uniqueness in the images to prevent overlap between competitors.
Throughout 2022, the landscape of the “global value of music copyright” surged by over $5 billion, now pegged at $41.5 billion, as revealed by extensive analysis led by former economist at Spotify and PRS for Music, Will Page.
Kaiber, a US startup known for collaborating with prominent artists such as Kid Cudi and Linkin Park in integrating AI-generated visuals into music videos, has broadened access to its technology through a newly launched app. Accessible on both Android and iOS devices, the app empowers artists with various tools, allowing the creation of visuals from text, images, or existing videos, alongside the option to upload original music or audio.
In the ongoing discourse surrounding generative AI, the US Copyright Office’s inquest into the realm of AI and potential adaptations in copyright legislation has drawn interest from various big tech entities. These include giants like Meta, Google, and Microsoft, as well as emerging AI companies like Stability AI and Anthropic. The Verge, acting as a hub for collecting divergent viewpoints, reports a broad consensus among these AI companies—namely, their stance against remunerating copyrighted content for AI training purposes.
Pex, a renowned copyright-scanning tech company, has sounded the alarm within the music industry regarding a potential concern: ‘modified audio.’ This term denotes music tracks that have been altered, notably exemplified by the popular trend of accelerated songs on TikTok and various other modifications designed to evade takedowns. Initially, Pex released a report earlier this year, indicating it had identified hundreds of millions of modified audio tracks on user-generated content, online video platforms, and social networks. Recently, Pex broadened its scope to include regular music streaming services, revealing a similar trend.
GROW – Airbuds, a new musical social media app, has recently seen incredibly fast growth, especially within the 16-24 age range. It allows users to follow friends and see a constant stream of every song they have been listening to, from a range of streaming services.
As generative AI proliferates in music creation, a study by Pirate Studios reveals ambivalence among artists. 25% have used AI production tools, and 46% are open to trying, showing significant early adoption. However, just 48% would disclose this assistance to listeners, with over half worried about audience reactions. This reluctance echoes past concerns over autotune before it became mainstream.
The executive order issued by President Joe Biden emphasises securing, regulating, and building trust in artificial intelligence (AI). Welcomed by the Human Artistry Campaign, the order signifies a significant step towards ensuring a responsible and ethical AI policy, acknowledging the value of intellectual property within the creative community and technological sectors.
