Google to Introduce Gen AI to Advertisers

Google has introduced sophisticated AI tools for ad creation across text and images, catering to businesses lacking internal creative teams and ad agencies. The generative system enables iterative ad design through text prompts, promising uniqueness in the images to prevent overlap between competitors.

The step-by-step ad creator, a part of Google’s Performance Max ad campaign product, crafts ads for search and shopping placements. Moreover, it will include advanced image editing functionalities akin to the capabilities of Google Pixel 8’s Magic Editor.

Users can customize existing visual ads, preserving core elements while adjusting backgrounds, exemplified by changing a skincare model background to a festive scene. This innovation enables generating multiple ad variants suited for diverse contexts.

Retailers using Merchant Center Next will gain access to these AI tools, ensuring product consistency on Google platforms. To maintain authenticity, Google proposes the integration of SynthID, a metadata watermark to identify AI-generated content, moving forward.