SET UP A DISCOVERY CALL WITH OUR ARTIST TEAM HERE

SET UP A DISCOVERY CALL WITH OUR ARTIST TEAM HERE

SET UP A DISCOVERY CALL WITH OUR ARTIST TEAM HERE

SET UP A DISCOVERY CALL WITH OUR ARTIST TEAM HERE

SET UP A DISCOVERY CALL WITH OUR ARTIST TEAM HERE

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RecordLabel.Pro

Spotify Superfans: 3 Key Points

Spotify superfans data has been published, demonstrating to labels the importance of targeting and nurturing these special listeners.
The insights, which were provided in a study published on Spotify For Artists, looks at super, moderate, light, programmed, and previously active listeners. But what are the key takeaways?

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Spotify Marketing – More Than Just A Streaming Service?

As an independent record label, one of your biggest challenges is getting your artists heard. With so much competition out there, it can be difficult to stand out. However, one avenue that can help you is Spotify marketing. It might well be a music streaming service that has over 365 million active users, making it one of the most popular music streaming services in the world, but the platform offers a range of features that can help independent labels to promote their artists. These include playlists, artist profiles, and data analysis tools.

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TikTok Intros Text: Risks User Alienation

TikTok has added text-only posts for the first time. This move follows in the footsteps of countless other social media apps before it, in homogenising its users’ experience. By moving away from what garnered its success in the first place in favour of a more ‘one-size-fits-all’ social media platform, TikTok look to reach a wider audience.

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Modern Music Moneyball

Moneyball. The term essentially refers to completely removing subjectivity from a scouting process, instead solely relying on a sea of underlying data. Personalities, likability, societal consensus, none of these things matter in moneyball. Baseball was the perfect place for a theory like this to germinate, operating in a field (sports in general) that is far enough removed from the essentials of society (healthcare, finance, politics…) to allow for more cutting edge experimentation and fast change.

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UK Music Industry Rebounds

In 2022, the UK live music industry experienced an impressive rebound after the devastating pandemic. The PRS for Music, which licenses live events for songwriter members, provided data showing a surge in spend on recorded music and live music, both surpassing the £2 billion mark. Despite a 26% decline in the volume of live music events from 2019 to 2022, the box office spending increased by 22%, exceeding £2 billion for the first time.

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