Spotify superfans data has been published, demonstrating to labels the importance of targeting and nurturing these special listeners.
The insights, which were provided in a study published on Spotify For Artists, looks at super, moderate, light, programmed, and previously active listeners. But what are the key takeaways?
3 Key Points
- 1. Superfans matter to artists at all stages of their careers. Averaged across all artist sizes, super listeners make up 2% of an artist’s monthly listeners but account for over 18% of monthly streams.
- 2. That 2% also accounts for more than half of artist merch purchases.
- 3. Artists see a boost in super listeners after a release, with two-thirds still streaming their music after six months.
The study also suggested actions that artists can take to engage their super listeners, like amplifying a new release with Marquee, sharing background using Clips, and growing their active audience by finding new fans using Spotify’s Discovery Mode.
