Spotify Marketing – More Than Just A Streaming Service?
As an independent record label, one of your biggest challenges is getting your artists heard. With so much competition out there, it can be difficult to stand out. However, one avenue that can help you is Spotify marketing. It might well be a music streaming service that has over 365 million active users, making it one of the most popular music streaming services in the world, but the platform offers a range of features that can help independent labels to promote their artists. These include playlists, artist profiles, and data analysis tools.
One of the most powerful tools that Spotify offers independent labels is its playlist feature. Playlists are collections of songs that are curated by users and can be shared with others. As an independent label, you can create your own playlists that feature your artists’ music, or you can pitch your artists’ songs to other playlist curators in order to get them included on popular playlists. Another important feature that Spotify offers is artist profiles. These profiles allow you to showcase your artists’ music, as well as their bio, photos, and upcoming tour dates. By keeping these profiles updated and engaging, you can help build a loyal following for your artists on the site!
Pros & Cons –
Spotify also offers a range of data analysis tools that can help you to better understand your artists’ audience. For example, you can use the platform’s data to identify where your artists’ fans are located, what songs are performing well, and what types of playlists your artists’ music is being added to. Armed with this data, you can make more informed decisions about how to market your artists effectively.
That being said, one of the biggest cons of using Spotify is that the platform’s editorial playlists are highly coveted and difficult to get onto, so you may need to focus on building your own playlists in order to gain traction. Many playlists are also algorithmic, making it harder to judge whether your artists will even appear on them!
Real World Examples –
One example of an indie label making it work for them is UK-based Brownswood Recordings. The label has been able to build a loyal following for its artists by focusing on creating engaging playlists and artist profiles, and by leveraging the platform’s data analysis tools to make informed marketing decisions. The label regularly interacts with its fans on social media and has even created a Facebook group for its followers. This approach has helped to build a loyal fanbase that is highly engaged with the label’s artists.
Essentially, by realising what Spotify marketing allows you to do past just streaming music, you will open up new opportunities to grow your artists fan bases, and your revenue! Exploring playlist making for your own label is a great way to create a lot more buzz around you. It will get listeners and even artists more aware and interested in your label’s music. Start to use what Spotify really has to offer and make the streaming giant work for you today!
If you’ve found this relevant and helpful, visit Instrumental to see how we can help you further grow your label!
