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The art of assessing artists live. In recent years it has become increasingly easy to overlook, but as an independent label one of the surest ways to connect with an artist you are trying to sign is to see them at one of their shows. Not only will it show the artists just how much you care about them but it’ll give you a great idea as to what their relationship is like with their audiences!
There’s a sea of social media sites that allow you to market your artists with little to no resources, but with a user base well into the billions, Instagram offers up perhaps the most compelling option. It’s become one of the main pillars of modern social media usage, with the introduction of Reels picking up on the explosive success of short form video content brought on by Vine and later TikTok. More than any other social media platform, Instagramming your artists seems to be the most eclectic and exciting way forward.
The music industry has always been a tough nut to crack, and independent labels face a particularly uphill battle when it comes to getting their artists heard. With limited resources and a crowded landscape, these labels need to get creative with their marketing strategies. One avenue that has become increasingly popular among independent labels in recent years is Snapchat marketing. At its core, it’s a social media app that allows users to share short-form video content and images that disappear after a set period of time. For you, this should present a unique opportunity to connect with younger audiences and build buzz around your artists. In such a saturated world, finding a unique avenue to explore within social media marketing is so rare, but is Snapchat the answer?
You’re almost definitely bored of it by now. The features, the time saved, THE POTENTIAL! As usage of the ground breaking text generation tool has skyrocketed, talk around Chat GPT has been growing non-stop. Perhaps nothing new can be said of it? Perhaps uses to your label are limited? Or perhaps there are aspects of Chat GPT marketing potential that can help revolutionise your workload… We think you might be surprised just how far reaching the upsides of this tool is.
In the world of independent labels, you know that standing out from the crowd is crucial. With so many talented artists vying for attention, you need to get creative with your marketing strategies. One option that has recently caught the attention of the music industry is generative AI imaging, such as popular tools Dall-E and Midjourney. If you’re unfamiliar with generative AI imaging, it’s a form of artificial intelligence that uses algorithms to create unique images based on a set of parameters. In the case of Dall-E, you can input text descriptions of an image and the tool will generate a unique visual representation of that description.
As an independent record label, you know that your social media presence can make or break your artists’ careers. But how do you know if your social media strategy is actually working? Enter Social Blade, a third-party analytics tool that provides data-driven insights into your social media accounts on platforms like YouTube, Instagram, Twitter, Twitch, and TikTok. With Social Blade, you can monitor your progress, set goals, and refine your strategy to engage your audience.
Understanding your artists and your own online presence is the key to repeatable, prolonged success. In today’s digital age, that means you need to turn to analytics tools to measure your success and chart your course for growth. There are plenty of tools that can assist you in this, but Chartmetric has quickly become many labels’ first port of call when it comes to data analytics. So, is the reputation deserved?
As an independent music label trying to help you artists make a mark on TikTok, you need to know the ins and outs of the platform. One of the most powerful tools at your disposal is TikTok analytics, which can help you track your performance, reach new audiences, and build your brand. Like any tool though, it has its pros and cons. Let us take you through all that you need to know.
Today, electronic signatures have become a reliable and convenient alternative to traditional signatures, especially in the ever globalising music industry. One of the most popular e-signature solutions available today is DocuSign, a name synonymous with the entire industry of e-signatures. A cloud-based service that enables you to sign, send, and manage contracts electronically. It offers a secure and efficient way to sign contracts with artists, saving you time and resources! Not to worry about meeting legal requirements either, Docusign goes far I covering you.
First things first, let’s talk about what makes a live performance truly captivating. It’s not just about the music, although that’s obviously a major component. The performer engages with the audience, brings energy to the stage, and brings a unique flair to their performance. When scouting for talent through live performances, you want to keep an eye out for artists who can do all of these things and more. They should be able to grab the attention of the audience right from the start and keep them engaged throughout the entire show. This means not just playing their music, but also interacting with the crowd and putting on a visually interesting show.
