Instagramming Your Way To Success.

There’s a sea of social media sites that allow you to market your artists with little to no resources, but with a user base well into the billions, Instagram offers up perhaps the most compelling option. It’s become one of the main pillars of modern social media usage, with the introduction of Reels picking up on the explosive success of short form video content brought on by Vine and later TikTok. More than any other social media platform, Instagramming your artists seems to be the most eclectic and exciting way forward.

The Dos –

First off, Stories are a great way to give your followers a behind-the-scenes look at your artist’s life. You can share snippets of their music, videos, and photos, as well as personal moments. This will help your followers connect with your artist on a deeper level. Your artists can also share polls or host Q&As with relative ease, a great way to connect with their fans.

Hashtags are a powerful tool for getting your artists’ content seen by a wider audience while Instagramming. Use hashtags that are relevant to your artist’s genre of music, as well as trending hashtags that are related to their music and entertainment. Alongside these hashtags, Reels are a great way for your artists to make content on the site. Instagram’s answer to TikTok, they’re a great way to showcase your artist’s music in a fun and engaging way. You can create short videos that feature your artist’s music, and use them to promote new releases, upcoming shows, and more.

Pros & Cons –

As previously mentioned, Instagram has over 1 billion active users, and many of them are highly engaged with the platform. This means there’s a large potential audience for your artist’s music. The site is also all about eye-catching visuals, and as a record label, you should have a wealth of visual content at your disposal. This makes it easy to showcase your artist’s music and for them to create engaging content. Lastly, there’s an ease that allows your artists to communicate directly with your fans through comments, DMs, and Instagram Stories. This makes it easy to build relationships with your artists’ audience in a really meaningful way.

That being said, Instagram is a highly competitive platform, and it can be difficult to stand out in a sea of similar content. You’ll need to be creative and find ways to make your artist unique and memorable. Instagram’s algorithm is also constantly changing, and it can be difficult to keep up with the latest trends and best practices. You’ll need to invest time and resources into staying up-to-date with the platform’s latest changes.

While organic reach Instagramming is still possible, it can be difficult to achieve without paid advertising. This means you’ll need to invest money in sponsored posts or ads to reach a wider audience. This shouldn’t cost a huge amount, but it is worth noting moving forward. The site also only allows one clickable link in a user’s bio. This can make it difficult to drive traffic to your artist’s website or other online channels. That being said, as a free tool with a giant diverse user base, marketing on Instagram is definitely worth exploring!

If you’ve found this relevant and helpful, visit Instrumental to see how we can help you further grow your label!