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YouTube Marketing – Has Video Killed The Radio Star? 

RLP

It’s no secret that YouTube is a powerhouse of content. It Boasts over 2 billion monthly active users, and over 1 billion hours of videos watched every day. Clearly it’s the perfect platform for independent record labels to showcase their artists. So how can you make sure your content stands out in such a crowded space? Youtube marketing might be the secret tool you’ve been looking for!

Why YouTube and How to Utilise It? –

One of the biggest advantages of YouTube is its searchability. YouTube’s algorithm is designed to surface the most relevant videos for users, so if you optimise your videos correctly, you have the potential to reach a massive audience. Here are a few key features of YouTube that can help you get the most out of the platform:

Video title and description are important in making sure your video is found by users who are searching for keywords. Make sure your title is clear and descriptive, and include keywords that are relevant to your genre of music. Your description should provide more detail about your artist and their music, and should include links to where users can buy or stream their music. Thumbnails also fall into this category, try and make each of your artists’ videos as tempting to click on as possible, with eye catching thumbnails that draw in potential viewers. 

Collaborating with other YouTube creators can be a great way to reach a wider audience. Reach out to other creators in your genre of music and see if they’re interested in collaborating on a video or promoting each other’s content. Creating playlists of your artist’s music is a great way to keep users engaged with your content. Create playlists of your artist’s best tracks, or create playlists around a specific theme, genre or mood. Having a workout, or driving playlist is a great place to start. Just try and think of what people may be searching for and go from there.

Pros & Cons –

Of course, there are also some potential downsides to using YouTube. One of the biggest challenges is standing out in a sea of similar videos. You’ll need to be creative and find ways to make your music and your artist unique and memorable.

Another challenge is the competitive nature of the platform, with millions of creators and billions of videos dating back over 15 years. To stand out, you must be persistent and consistent with your content, and be ready to invest time and resources into promoting your artists.

Despite these challenges, there have been plenty of successful music marketing campaigns on YouTube. One recent example is the success of K-Pop on YouTube. K-Pop groups like BTS and Blackpink have gained huge followings on the platform, in part due to their high-production music videos and engaging personalities. YouTubes natural shareability made it easy for K-Pops popularity to explode in the West.

If you’ve found this relevant and helpful, visit Instrumental to see how we can help you further grow your label!