TikTok Introduces “Add to Music App”

TikTok has launched “Add to Music App”, allowing users to save songs found on its platform directly to streaming services. Users in the US and UK can now add TikTok tracks to Spotify, Apple Music and Amazon Music with a single click. The feature provides a seamless bridge between viral discovery on TikTok’s social video app and full listening on dedicated streaming platforms.

It marks an intriguing step for TikTok amidst the rise of its own music streaming service in some markets. The ability to bounce fans to third-party apps underscores TikTok’s power as the foremost music discovery space. Data shows streams regularly spike when songs gain traction on on the viral social media app. The new addition leans into this, hoping to translate ephemeral video views into enduring streaming fandom.

For artists and rightsholders, it promises to drive even greater value from TikTok’s promotion. Fans can now easily transition from 15-second clips to full catalog immersion. Partners like Spotify and Amazon have welcomed the feature for converting casual discovery into loyal listeners.

The move comes as competition between streaming services heats up. Each wants to capture fans from new avenues like TikTok’s thriving music ecosystem. For TikTok, it provides another perk for artists choosing its platform to break new tracks.

Even as TikTok Music expands, TikTok appears keen to strengthen its symbiosis with major streamers. The collaboration speaks to its core strength as a discovery springboard. With viral sounds now an in-app click from streaming libraries, TikTok solidifies its role as the internet’s reigning hitmaker.

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