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In the dynamic world of music licensing, independent record labels are constantly seeking new ways to promote their artists. One such avenue that has gained considerable momentum is syncs, more specifically video game syncs. As an independent label, you hold the key to unlocking a treasure trove of opportunities for your artists within gaming .
Live streaming has become increasingly popular as it allows artists to connect with fans from all over the world, and record labels to promote their artists’ music and build a larger audience. Over COVID people began to realise just how far the capabilities of live streaming events could go, and the hunger that audiences had for live streamed content, but how do live stream rights work?
