Spotify superfans data has been published, demonstrating to labels the importance of targeting and nurturing these special listeners.
The insights, which were provided in a study published on Spotify For Artists, looks at super, moderate, light, programmed, and previously active listeners. But what are the key takeaways?
The study also suggested actions that artists can take to engage their super listeners, like amplifying a new release with Marquee, sharing background using Clips, and growing their active audience by finding new fans using Spotify’s Discovery Mode.