SoundCloud Utilise AI To Help Artists Reach Initial Audience

SoundCloud have introduced their ‘First Fans’ initiative – a new tool powered by Musiio’s AI, designed to give all artists a better chance at being heard by the right audience. Initially built for creators with a premium subscription, the ‘First Fans’ experiment serves new tracks to around 100 listeners in the critical window right after uploading.

With over 120,000 new tracks uploaded to streaming services every day, emerging artists often feel like they’re shouting into a void. Nearly a QUARTER of new tracks never even get played, and 42% receive fewer than 10 plays. Because of this the task of finding a fan base can feel like a tough mountain to climb.

Aron Pettersson, SoundCloud’s VP of AI and ML, along with his team, are the technical minds behind the product’s recommendation engine, working to fine-tune the AI’s music-matching gears.

Why Should YOU Care?

SoundCloud is by no means the greatest DSP to get the most money for your artist’s, but it has a huge role to play in helping break them at the start of their career. This new feature might just give your artist’s the small start their track’s need to boost their music during the very first step’s of their career.