Every Noise, Everywhere, All At Once – How To Scout Niche!

Independent record labels have always been on the lookout for new and exciting talent. But with so many artists out there, how can you efficiently sort through the vast array of music to find the next big thing? Lucky for you, there’s a new data analytics tool on the block like no other… Every Noise At Once!

But What Is It? –

Created by music data analyst Glenn McDonald, Every Noise at Once visualises the relationships between different genres, sub-genres, and micro-genres of music. By using data from Spotify, McDonald has created a massive map of genres that allows users to explore the relationships between different types of music. And for independent record labels, this tool can be incredibly valuable for scouting new talent.

So, how exactly can you use Every Noise at Once to find the next big artist? It’s simple, just use the website to search for specific genres or sub-genres of music that fit your brand. This allows labels to dive deep into the musical landscape your label exists in and discover new artists that fit your aesthetic. The site provides such in depth data that it can even show you what the most played songs at any specific university is! If you’re looking to hop on hot local talent fast, this is the fastest way to come across exciting acts without having to set foot at one of their shows!

Pros & Cons –

One of the biggest advantages of using Every Noise at Once is that it allows you to find artists that are (really, really) outside of the mainstream. By putting some time into Every Noise at Once, you can discover hidden gems that may have otherwise gone unnoticed. Not to mention this seemingly infinite data set is available to you for the low price of £0!

Of course, there are also some downsides to using the site. Firstly, the website relies on data from Spotify, which means it doesn’t represent all artists and genres. By solely relying on Every Noise At Once, you will neglect up-and-coming artists on other DSPs such as YouTube or Soundcloud, so ensure that you’re aware this tool should not be used as a be-all and end-all. Moreover, the data can feel overwhelming if you don’t know what you’re looking for, so make sure you know exactly the kind of artists your label is interested in; otherwise, you may spend days lost in the sea of data!

Real-World Examples –

Every Noise at Once has clearly become a powerful weapon for you to use in your scouting arsenal. There are even already real-world examples of labels that have successfully used the website to find artists.

An example of this is home of The Lemon Twigs, among others – Captured Tracks. The label, which specialises in indie rock and post-punk, used Every Noise at Once to discover the band B Boys. According to Mike Sniper, the founder of Captured Tracks, the label had been searching for a band that combined the energy of punk with the catchiness of pop. Using Every Noise at Once, they stumbled upon B Boys, a band that fit that description perfectly.

It’s pretty clear how Every Noise at Once can aid in the scouting process moving forward. If it can help you fill out your playlists with niche artists that will impress your friends, it can help you discover a sea of independent artists experiencing explosive growth – waiting to be signed!

If you’ve found this relevant and helpful, visit Instrumental to see how we can help you further grow your label!