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Marketing Pro Knowledge Hub

Apple Music… Marketing?

RLP

As an independent record label, you should always be looking for ways to help your artists stand out from the crowd. With the rise of streaming services, it can be tough to cut through the noise and reach new fans. But have you considered using an Apple Music marketing strategy for your artists? It might just offer more than a site for fans to stream your artists music…

So What Is It? –

Apple Music is one of the biggest streaming services in the world, with over 60 million subscribers. But it’s not just a place for fans to listen to their favourite songs – it’s also a powerful tool for independent labels looking to promote their artists. One of its unique features is the focus on human curation. Unlike other streaming services that rely heavily on algorithms, Apple Music has a team of expert curators who handpick the best new music and create playlists based on different genres and moods. This presents a huge opportunity for you to get your artists in front of a wider audience.

How To Utilise Its Features –

To take advantage of this, you can submit your music to the Apple Music team for consideration. If they like what they hear, they may feature your artist on one of their curated playlists. This can be a huge boost in visibility for your artist, as these playlists are often promoted heavily on the Apple Music app. This hands on approach gives your artists a good chance to explode if their music can hit the right chord!

But that’s not all – Apple Music also offers a range of other tools to help independent labels promote their artists. For example, it allows you to create artist pages, where fans can learn more about your artists career and tours. Another useful feature is its “Connect” platform. This allows artists and labels to post updates, photos, and videos directly to their Apple Music page. This can be a great way for your artists to engage with fans in an upfront, meaningful way.

You can also use the streaming platform to create and promote your own labels playlists. This is a great way to showcase your label’s taste and introduce fans to your artists. By creating playlists around different themes or genres, you can attract new listeners who may not have heard of your artists before. Building out more of what your label stands for musically will give you a more solid base moving forward.

So if you’re an independent label looking to promote your artists, it’s definitely worth considering using an Apple Music marketing strategy. With its huge user base and range of promotional tools, it’s so much more than a giant streaming platform. Utilising these overlooked tools can give your artists the edge they need to find success in the industry moving forward.

If you’ve found this relevant and helpful, visit Instrumental to see how we can help you further grow your label!