In a move to boost its music discovery capabilities, YouTube Music has announced the launch of its new “Samples” feed.
Samples is a personalised short-form video feed similar to TikTok, offering users glimpses into recommended songs and artists. Each snippet within the feed provides a brief insight into the musician, the music video, and the essence of a suggested song, according to a blog post on Tuesday (August 15).
It follows Spotify’s launch of a similar feature called “Clips” back in March. Both Samples and Clips offer a vertical feed that look similar to how TikTok presents videos.
Leaning on YouTube‘s vast catalogue of official music videos and live performances, the Samples feed uses short video clips to attract users into exploring long-form video content. Despite the ease at which user’s will be able to scroll through their feed, they will also be encouraged to delve deeper into the music videos and watch the full pieces of content.
Essentially, YouTube Music uses these bite-sized video clips to drive the discovery of video content on YouTube, helping users find fresh music.
Why should YOU care?
Tiktok has, quite rightly, been far and away THE social media site to target when pushing new music or scouting potential artists. Does this move from YouTube into short from music content change this though? It’s worth exploring the new capabilities of the world’s leading long form video content site.