In the dynamic world of music licensing, independent record labels are constantly seeking new ways to promote their artists. One such avenue that has gained considerable momentum is syncs, more specifically video game syncs. As an independent label, you hold the key to unlocking a treasure trove of opportunities for your artists within gaming .
The Quest –
Picture this – your artist’s track resonating with millions of gamers, enhancing their immersive experiences within a virtual world. The financial rewards that come with video game syncs can vary widely depending on the scope and popularity of the game. While mega-hits like “Fortnite” or “Grand Theft Auto” can bring substantial revenue, smaller indie games can also offer a platform to shine and connect with dedicated fanbases.
To embark on this quest, you will need to develop relationships with music supervisors, game developers, and licensing agencies. These key players bridge the gap between the gaming industry and the music world, seeking tracks that complement the game’s themes, moods, and gameplay moments. Building these connections often requires persistence, networking, and showcasing your artist’s catalogue as a perfect fit for gaming soundtracks.
The Journey –
Getting a sync in a video game involves a multi-step process that demands strategic planning and careful consideration. Here’s a glimpse into the the journey you will have to embark on to get video game syncs –
First off, you will have to dive into the gaming world to understand the genres, styles, and themes that align with your artist’s music. Tailor your pitch to games that share a sonic or thematic synergy, increasing the likelihood of a successful match.
Next up, engage with sync licensing agencies or third-party companies that specialise in connecting artists with gaming opportunities. These experts possess the know-how and connections to navigate the gaming industry and negotiate fair deals on your artist’s behalf.
Lastly, curate a standout sync reel or playlist that highlights your artist’s tracks and showcases their versatility. Make it easily accessible for music supervisors and developers, providing a one-stop showcase of your artist’s potential gaming appeal with all their best music on it!
The Upside –
Video games attract a diverse and engaged audience, providing an opportunity for your artist’s music to reach millions of players worldwide. It offers exposure that extends beyond traditional music consumption channels. Unlike TV or film syncs, video games often have a longer lifespan. Your artist’s music can be experienced repeatedly as players revisit favourite games, creating an enduring connection between audience and music. Gaming has become a cultural phenomenon, shaping trends and influencing mainstream media. A successful video game sync can catapult your artist into the spotlight, leading to increased fanbase, media coverage, and potential industry recognition.
The Downside –
That being said there are some downsides, for example, negotiating sync licences for video games can be intricate and time-consuming. You must navigate contracts, publishing rights, and licensing fees to ensure a fair deal for your artists. Also, while syncs in high-profile games can yield substantial revenue, smaller indie games may offer limited financial returns. Weighing the potential exposure and artistic benefits against financial expectations is crucial. Ultimately, it’s a hard world to break into, but if you can get your artist’s music to appear on some video games, the lasting financial and cultural effects can be substantial!
If you’ve found this relevant and helpful, visit Instrumental to see how we can help you further grow your label!