You’re almost definitely bored of it by now. The features, the time saved, THE POTENTIAL! As usage of the ground breaking text generation tool has skyrocketed, talk around Chat GPT has been growing non-stop. Perhaps nothing new can be said of it? Perhaps uses to your label are limited? Or perhaps there are aspects of Chat GPT marketing potential that can help revolutionise your workload… We think you might be surprised just how far reaching the upsides of this tool is.
First off, and most obviously, the potential Chat GPT offers in cutting down time spent on marketing content is incredible. Time spent searching for information and putting it all together in whatever sort of marketing content you’re creating. If it concerns creating a block of text in any way, Chat GPT can help you.
It’s important to remember to be as specific as possible for the best results. It CAN seem as simple as saying “write a biography on Ed Sheeran”. But it really isn’t, it’s still SIMPLE, just not THAT simple.
Below I put two inputs. One was; “Write an artist bio of Ed Sheeran, no longer than 50 words”. The other; “write an engaging artist bio of Ed Sheeran in the style of a Rolling Stone article, covering his career achievements and legacy in no more than 50 words”. Try and guess which is which (Hint: This isn’t a trick question).
Ed Sheeran is a multi-platinum selling singer-songwriter from Suffolk, England. He’s known for his heartfelt lyrics and distinctive voice.
Ed Sheeran, the scrappy ginger-haired troubadour from Suffolk, has transcended all expectations to become one of the biggest pop stars of our time. With his soulful voice and heartfelt lyrics, he’s captured the hearts of millions and earned countless accolades, including multiple Grammy Awards and chart-topping records. He’s redefined what it means to be a singer-songwriter in the 21st century, and his legacy will undoubtedly live on for years to come.
Clearly, putting more time refining your GPT requests has massive implications on the level of results you get in return. As an independent label it’s a must to streamline all of your marketing endeavours to make use of these tools. Neglecting these tools feels on par with foregoing Google and taking a trip to your local library every time you need to think of a synonym for the word great (extraordinary, exceptional, special, thanks Google).
Potential Usage In Social Media –
Social media is obviously a critical component of any record label’s marketing strategy. As such, managing multiple social media accounts can be a time-consuming and daunting task. Once again, enter Chat GPT, the tool promises to simplify your social media management. It offers services that include – suggesting relevant hashtags, crafting engaging captions, and scheduling posts on your behalf. But is it too good to be true?
The upside is that it can help you increase efficiency by taking over the repetitive tasks of social media management. With its ability to monitor your social channels for mentions, comments, and direct messages, Chat GPT marketing can also respond to inquiries quickly and help you build better relationships with your fans. Additionally, it can help you analyse customer data, generating reports to improve your marketing strategy and reach a wider audience.
However, relying heavily on GPT can lead to a lack of authenticity and personal touch in your social media presence. With its pre-written captions and suggested hashtags, your social media accounts may start to feel robotic and detached from your brand’s personality. Furthermore, it may not always understand the nuances of social media trends or pop culture references, leading to awkward or inappropriate posts that could damage your reputation.
It’s important to remember never to let go of the human touch of all the content you produce. Moving forward the marketing sector should view themselves as content editors instead of content creators. You shouldn’t be getting to a point of complete automation, the tools aren’t there yet and soon your content will have a cold robotic feel to it. Finding the right balance between manmade and machine generated is one that will vary from label to label, take the time to learn how to utilise the technology you’ll be surprised at what you’ll get out of it, it even generated the entire second section of this piece!
If you’ve found this relevant and helpful, visit Instrumental to see how we can help you further grow your label!