SET UP A DISCOVERY CALL WITH OUR ARTIST TEAM HERE

SET UP A DISCOVERY CALL WITH OUR ARTIST TEAM HERE

SET UP A DISCOVERY CALL WITH OUR ARTIST TEAM HERE

SET UP A DISCOVERY CALL WITH OUR ARTIST TEAM HERE

SET UP A DISCOVERY CALL WITH OUR ARTIST TEAM HERE

LOG IN
hourglass
UNTIL NEXT ONBOARDING DEADLINE CLOSES

SUBHEADING

Instrumental Application
Countdown

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet,

APPLY NOW
Home
About Us
Product
About Us
Why Instrumental?

All News

Universal Strikes ‘First-Of-Its-Kind’ AI Partnership

Sam Tongue

Universal Music Group and BandLab Technologies announced an expansive strategic partnership concentrating on the ethical application of AI in music. The alliance unites the world’s largest music company with Singapore’s leading social music creation platform. BandLab boasts 60 million users engaging through AI-enhanced tools. This formidable union aims to responsibly advance AI, protecting artists while unlocking new possibilities.

The partnership comes as UMG aggressively courts relationships at the intersection of music and AI innovation. Co-developing solutions that empower creators is central to BandLab’s mission. Their collaboration will pioneer market-driven, pro-creator models ensuring technologies serve artists effectively and ethically.

For BandLab, the alliance signals a bold statement joining UMG’s vanguard exploring AI’s potential. The company already pledged support for the Human Artistry Campaign’s call for ethical AI use. This union also follows BandLab hiring AI expert Drew Silverstein, evidencing its seriousness in the space.

The partners envision pioneering solutions at the nexus of social music creation and AI. UMG’s Executive VP Michael Nash cited BandLab’s dedication to nurturing early talent through cutting-edge yet responsible technologies. UMG’s Chairman Sir Lucian Grainge welcomed BandLab’s commitment to an ethical AI approach via its accessible tools.

Together, the music titan and creative platform aim to establish new opportunities for artists through a synergistic structure. Their collaboration looks to safeguard both emerging and established talent as AI assumes greater prominence in music creation.

This alliance extends UMG’s embrace of AI alongside partners like YouTube, where it is co-developing new tools. For BandLab, the formidable partnership solidifies its leadership role in spearheading responsible AI adoption. With music’s future inexorably tied to generative technologies, this union between titans signals a commitment to nurture an ethical, creator-centric path ahead.