As an independent music label trying to help you artists make a mark on TikTok, you need to know the ins and outs of the platform. One of the most powerful tools at your disposal is TikTok analytics, which can help you track your performance, reach new audiences, and build your brand. Like any tool though, it has its pros and cons. Let us take you through all that you need to know.
First off, what IS TikTok analytics? It’s a suite of data-driven tools that allow you to see how your content is performing on the platform. You can track metrics like views, likes, comments, and shares, and use this information to make informed decisions about your content strategy. It goes without saying that for independent music labels, this is incredibly valuable. TikTok has emerged as a major force in the music industry, with songs like Lil Nas X’s “Old Town Road” and Fleetwood Mac’s “Dreams” finding viral success on the platform. By leveraging TikTok analytics, independent labels can tap into this trend and build their own following.
One of the biggest pros of TikTok analytics is that it allows you to track your artists performance in real-time. You can see how their videos are performing and adjust your strategy accordingly. This is especially important on a platform like TikTok, where trends come and go so quickly and in such big ways. By monitoring their performance, you can capitalise on what’s working and pivot away from what’s not.
Another benefit of TikTok analytics is that it allows you to identify your audience. You can see who’s watching your videos, how old they are, and where they’re located. This is the most valuable information to you, especially when working with smaller artists, as it allows you to tailor your content to specific demographics that seem to be connecting with your artists.
Be aware, these useful points don’t mean this tool is without its faults . One such fault is that TikTok’s analytics can be overwhelming. There are a lot of data points to keep track of, and it can be difficult to know what’s important and what’s not. It’s important to take a strategic approach and focus on the metrics that matter most to each individual artist.
Ultimately, TikTok analytics is also constantly evolving. The platform is still relatively new, and its features and algorithms are constantly changing. Make sure you stay up-to-date with the latest developments and adjust your strategy accordingly otherwise your once streamline approach to TikTok analytics could become out of date and ineffective.
TikTok offers two separate account types, a personal and a business, both of which you should consider for your artists. However, for the most part, though business offers more analytics and insight it restricts the sounds you can use, and for the most part performs far worse on peoples For You Pages. Don’t be afraid to test out what suits you better, but almost always a personal account will bring your artists the best results.
TikTok is at the forefront of modern social media and as such is the fastest evolving and hardest to pin down. When you get things right, your artists can change their career trajectory in a matter of days, so it’s worth trying to get as much out of the analytics and insight that the app offers. After all, it might just be the difference between your artist being a performer and you artist being a STAR!
If you’ve found this relevant and helpful, visit Instrumental to see how we can help you further grow your label!