A month after its debut in the US and UK, TikTok’s ‘Add To Music App’ feature extends its reach to 19 additional countries, including Germany, Japan, and Spain. This innovative feature enables users to seamlessly save discovered songs on TikTok to their preferred streaming platforms such as Amazon Music, Apple Music, and Spotify.
Designed to enhance the music discovery experience, the ‘Add To Music App‘ feature manifests as a button adjacent to a track in TikTok videos. Users can effortlessly save songs to their chosen streaming service with a simple click. The track is then stored in the user’s default playlist, with the option to customize playlists or alter the default service settings.
Ole Obermann, TikTok’s Global Head of Music Business Development, expressed enthusiasm about the feature’s success in the US and UK, citing its positive impact on music discovery. The global expansion aims to provide millions of music enthusiasts worldwide with an enhanced platform for discovering and enjoying music.
Lindsey Kelt, Distribution Partnerships at TikTok, highlighted the streamlining of the music discovery experience. The international rollout seeks to bring joy to users across diverse regions, simplifying the process of exploring new music on the popular social media platform.
TikTok, already recognized as a significant driver of streaming consumption, continues to innovate, offering a seamless bridge between music discovery and streaming services. The global expansion of the “Add To Music App” feature aligns with TikTok’s commitment to fostering music discovery and supporting artists in reaching broader audiences.