In a deliberate move towards incorporating AI in its offerings, Spotify has revealed an experimental feature allowing users to create playlists using AI prompts. Originally identified in October, the “AI playlists” feature is now undergoing user testing, as evidenced by a recent viral TikTok video.
Accessible from the “Your Library” tab, the tool prompts users to input themes via an AI chatbot-style interface. The options include predefined prompts like “get focused at work with instrumental electronica” or “explore a niche genre like Witch House.” Spotify, however, remains discreet about the technical intricacies and a definitive launch timeline.
Within the trial, users can explore AI-generated playlists by responding to prompts. For instance, if a user chooses “explore a niche genre like Witch House,” the AI processes the request and assembles a sample playlist. To refine the playlist, users can swipe left to exclude songs. The feature appears in a pop-up menu labeled “Turn your ideas into playlists using AI,” with current availability limited to English language users.
Spotify’s cautious approach to the feature’s introduction aligns with its broader strategy of enhancing user experience through AI. The streaming giant previously introduced an AI DJ at the start of the year, offering personalized playlists and commentary. Despite user excitement about the potential AI playlists, Spotify refrains from committing to a definitive launch.
Despite the hype it is building during its public testing, a Spotify spokesperson has downplayed the feature’s immediate prospects. The streaming platform has consistently invested in AI, with CEO Daniel Ek hinting at potential applications such as using AI to summarize podcasts, automate audio ads, and even aid in music creation.
As Spotify navigates the evolving landscape of AI integration, the user feedback from this experimental phase will likely shape the final iteration of the AI playlists feature. While Spotify aims to leverage new technologies to bolster its position in the competitive streaming market, the measured approach underlines the company’s commitment to delivering innovations aligned with user preferences.