Spotify has introduced a revamped artist profile design on its mobile app, featuring three distinct tabs for music, events, and merchandise. The move aims to better connect fans with artists and enhance revenue generation opportunities. The new design showcases concert tickets and merchandise in dedicated tabs, streamlining the shopping experience for fans and enabling artists to boost their earnings on the platform.
Artists are encouraged to customise their profiles, leveraging features such as ‘Fan Support’ fundraising links, artist picks of new releases, vertical-video ‘Clips,’ and artist bios, all housed within the music tab. Meanwhile, the events tab provides concert listings from Spotify’s ticketing partners, leading to a 70% surge in user engagement with concerts, resulting in a 15% increase in ticket sales during testing.
The merchandise tab can now display up to 12 items, and Spotify reported a 22% increase in merchandise sales due to the enhanced design. The company also envisions further integration with various digital audio workstations (DAWs) and aims to make professional music creation accessible to all.
Spotify recognizes the artist profile as a critical representation of an artist’s brand and music. Millions of fans visit artist profiles daily, and 90% interact with them. The enhanced profiles aim to capture listener interest and facilitate fan connections.
Overall, Spotify’s redesigned artist profiles offer artists a comprehensive platform to showcase their music, connect with fans, promote events, and sell merchandise effectively. These changes reflect Spotify’s commitment to continually enhancing its platform for artists as the changes have an impressive effect on merchandise and ticket sales. Find the official pitch from Spotify here.