With private messaging gaining ground over public social posts, Meta is spotlighting its lead generation ads to drive direct outreach. A new guide covers Meta’s full range of options to convert followers into customer leads via messaging. Performance stats and implementation tips aim to show the potential, as social interaction shifts to private chats. Already, Meta’s click-to-message ads have seen major growth in India, where WhatsApp dominates.
Globally, more people are also moving away from algorithmically-ranked feeds prone to division. Messaging offers better engagement, especially for commerce. As the societal shift advances, Meta hopes lead gen ads on messaging taps this opportunity. With holiday marketing looming, the guide makes a timely case for optimizing spend towards customer DMs.
Detailing setup best practices, it shows how businesses can connect via likes’ preferred mode. Making lead gen integral to strategy could soon prove crucial, as ephemeral messaging replaces lasting social feeds. Though still building, messaging presents new potential to forge customer bonds. Meta’s latest push urges brands to prepare now to drive leads in this emerging paradigm.