As an independent music label with limited resources and staff, managing everything from e-commerce and marketing to tour management and fan engagement can be a daunting task for you. So many different facets can feel like an insurmountable task. That’s where Music Glue feels they can help you, but can they really?
First off, what exactly is it? Well, it’s an artist management platform designed to help independent musicians sell their music, merchandise, and tickets directly to their fans. The platform provides e-commerce, website design, ticketing, and marketing tools to help you manage your artists careers more effectively and connect with their fans on a deeper level.
Once an artist signs up for Music Glue, they can easily create a website and start selling their music, merchandise, and tickets directly to their fans. The e-commerce platform allows artists to sell a wide range of products, including physical and digital music, merchandise, and tickets to their shows. And if they want to offer exclusive merchandise and experiences to their fans, such as meet-and-greet packages and backstage passes, they can do that too!
The platform has already made a significant impact on the music industry in the UK. Many independent musicians and bands are using Music Glue to sell their music, merchandise, and tickets directly to their fans, and the results are impressive. One example of a huge artist using the site is Lewis Capaldi. The Scottish megastar used this platform’s tool to sell tickets to his shows and merchandise to his fans. Through this, he was able to connect with his fans in a more personable way, offering them exclusive merchandise and experiences that they couldn’t get anywhere else. Many other successful acts have used the site in similar ways, such as The Wombats.
One of the biggest challenges for independent record labels is selling music and merchandise online. Labels can set up their online store to sell music, merchandise, and tickets directly to fans. This can help to increase revenue and build a closer relationship with fans. The platform’s e-commerce tools make it easy to set up and manage an online store, with features like secure payment processing, customisable store designs, and detailed sales reports, you can take control of your e-commerce strategy and sell more music and merchandise online.
Marketing is another key area where independent record labels can benefit from Music Glue. With a range of marketing tools, you can promote your artists and their shows to a wider audience. The email campaign tool allows you to send targeted emails to fans based on their behaviour, location, and demographics. Music Glue’s fan insights tool provides detailed data on fans’ buying behaviour and preferences, which can help labels to make more informed decisions about marketing and promotions.
Building a strong relationship with fans is crucial for independent record labels, and Music Glue can help to make this happen as well! The fan data tools provide detailed insights into fans’ buying behaviour, location, and demographics. This data can help labels to understand their audience better and tailor their marketing and promotions accordingly. Ticketing tools also make it easy for you to offer VIP experiences and special offers to your artists’ most loyal fans. By building a closer relationship with fans, your independent record label can increase artist loyalty, driving more consistent revenue streams over time.
Being able to synthesise so many aspects of artist management will make your life as an indie label immeasurably easier. From keeping consistency to making the most out of an artist’s profitability, Music Glue’s one-stop-shop aspect to the services it offers will make running on a small budget that little bit easier.
If you’ve found this relevant and helpful, visit Instrumental to see how we can help you further grow your label!