Live streaming has become increasingly popular as it allows artists to connect with fans from all over the world, and record labels to promote their artists’ music and build a larger audience. Over COVID people began to realise just how far the capabilities of live streaming events could go, and the hunger that audiences had for live streamed content, but how do live stream rights work?
Live streaming music is not just limited to live performances. It can also include streaming music videos, live rehearsals, and live Q&A sessions with fans. This type of content helps artists to build a deeper connection with their fans and promote their work in a more personal way.
What You Need To Know –
There are numerous live-streaming platforms available, and it’s essential to choose the right one for your artists needs. Some platforms cater more to music than others, so it’s crucial to do your research and find the one that fits your needs. Copyrights and royalties are also essential when it comes to live-streaming music so it’s crucial to ensure that you have the necessary rights to perform and broadcast the music you are live streaming. This includes obtaining licenses for the use of copyrighted works and ensuring that all necessary royalties are paid. Be extra careful of any cover songs your artists will be performing.
One of the most significant advantages of live-streaming music is the ability to interact with your fans in real-time. Your artists should encourage their fans to ask questions, request songs, and engage with them during their live stream. This will help them build a deeper connection with their audience and create a more engaging experience.
It should also go without saying that the technical aspects of live-streaming music can be extremely challenging. Your artists will need to have the right equipment, a stable internet connection, and a good understanding of how to use the platform they have chosen. It’s essential to test everything before you go live to ensure that everything runs smoothly.
The types of Music Rights
There are various types of music rights, including mechanical rights, performance rights, synchronisation rights, and master rights. It’s essential to understand these different types of music rights and how they relate to your live stream –
Mechanical rights refer to the right to reproduce and distribute a musical work, such as through CDs or digital downloads.
Synchronisation rights refer to the right to use a musical work in synchronisation with a visual work, such as in a movie or TV show. Master rights refer to the right to use a specific recording of a musical work.
And lastly, performance rights refer to the right to perform a musical work in public, such as through a live performance or on the radio. This is of course what will be concerning your artists when they are live streaming their performances.
It’s also important to note that different platforms have different policies when it comes to copyrights and royalties. For example, Facebook and YouTube have their copyright policies and procedures for managing copyrighted content. It’s important to understand these policies and adhere to them to avoid any legal issues.
If you’ve found this relevant and helpful, visit Instrumental to see how we can help you further grow your label!