Instagramalytics – In-App Tools to Grow Your Artists

It goes without saying that in today’s digital age, social media platforms have become an essential tool for record labels to promote their artists and grow their fan base. Instagram, in particular, has emerged as one of the most popular platforms, with over 1 billion active users worldwide. But how can you use Instagram to your advantage? Well, Instagram analytics can show you just that!

Instagram Analytics is a powerful, in-app tool that provides you with detailed insights into your account’s performance and your artists’ reach on the platform, allowing you to make data-driven decisions to improve the social media strategies for your artists and maximise their online presence.

What Are the Key Features? 

One of its key features is the ability to track and measure engagement metrics. These metrics include likes, comments, shares, and follows. Though you may not see how these are relevant to the monetisation of your artists’ content, by analysing this data, you can determine which posts are performing well and adjust your social media strategies accordingly, streamlining your social media marketing processes on the site. 

Another useful feature of Instagram Analytics that helps in this regard is audience demographics. You can use this feature to gain insight into the age, gender, and location of their followers which allows you to tailor your content to your target audience and optimise your marketing strategies to reach new fans in similar demographics. You are also provided with in-depth data on individual posts; including impressions, reach, and engagement rate which you can use to identify the posts that are driving the most engagement, helping you build better social strategies moving forward.

One of the most valuable features offered to you and your artists is the ability to track and measure the success of sponsored content. This feature allows labels to see how their sponsored posts are performing, how many people are engaging with the content, and how much revenue the posts are generating. By using this information, you can determine which sponsored posts are driving the most revenue to your artists, preventing any wasted time and resources on sponsored content that isn’t going to perform well.

Pros –

One of the primary benefits is the ability to measure engagement metrics and identify which posts are performing well. This information will help you make informed decisions about your artists social media strategy and improve their overall online presence. Another benefit is the ability to track audience demographics and tailor content to specific target audiences. By understanding your artist’s followers’ age, gender, and location, you can create content that resonates with their individual target audiences and increase engagement rates.

Cons –

However, one of the downsides of Instagram Analytics is the platform’s constantly changing algorithm. Instagram frequently updates its inner workings, which can make it difficult for labels to keep up with the latest trends and best practices so you need to keep your finger on the pulse to ensure the most streamline Instagram marketing strategies possible. Another potential downside is the cost of sponsored content. While sponsored posts can generate significant revenue, they can also be expensive, and not all labels may have the budget to invest in this type of marketing, especially as you start out in the industry.

Lastly, and perhaps most obviously, Instagram Analytics only provides insight into Instagram (a shock I know!). Unlike tools such as Chartmetric, you won’t be able to paint a clear picture of how successful your artists truly are within the online space. Some artists may have poor Instagram engagement despite massive streaming numbers and an engaged TikTok fan base, others may be the complete opposite, painting a positive picture when really this engagement is not being converted into streams. Using Instagram analytics alongside many other tools to move forward with marketing plans is the best way to operate, ignoring these in-depth stats in favour of the vague stats provided by sites that gives data on an array of DSPs may cut down on time, but making the most of this free tool will help you get the most for your artists’ social media presence!

Despite these potential drawbacks, the benefits far outweigh the risks, especially as a free to use tool available to all. Instagram Analytics is a bit of a no brainer for any record label looking to succeed in today’s digital age. How much time you want to spend delving into this detailed data is up to you, but neglecting to use it in some form is unquestionably a wasted opportunity.

If you’ve found this relevant and helpful, visit Instrumental to see how we can help you further grow your label!