With AWAL, you can distribute your artists’ music while retaining control and ownership of their creative output. No more giving up a significant portion of revenue streams or creative control like you might with major record labels. The platform was founded in 1997 and acquired by Kobalt Music Group in 2011, which gave it the necessary resources to expand its services globally.
The Pros and The Cons –
On the positive side, AWAL offers non-exclusive contracts, meaning your artists can pursue other opportunities outside the platform while still benefiting from the distribution and marketing services offered. AWAL pays artists directly for their streams and downloads, so you don’t have to waste time or resources in getting the payments and redistributing to your artists yourself. With partnerships with major streaming services like Spotify, Apple Music, and Amazon Music, your artists gain access to a global audience instantly. Plus, you and your artists have complete control over their release schedules and can choose when and how to release their music on AWAL. As a basic framework it should offer all you need.
However, there are some upfront costs associated with services like marketing and promotion, and AWAL’s services are obviously far more limited compared to major record labels. Additionally, because AWAL is a smaller platform, it may not have the same level of reach or capacity for an extremely large amount of tracks. As you upscale this may lead you to look elsewhere to fulfil you distribution needs.
Features
AWAL offers a range of features and tools to help artists distribute their music effectively, including customisable release schedules, data analytics tools, playlist promotion, sync licensing opportunities, and creative services like design and branding.
Still wondering how to get the most of AWAL? Start by planning your release strategy carefully, using AWAL’s data analytics tools to understand your audience and track your progress. Leverage social media platforms to promote your music and engage with your fans, and collaborate with other artists to reach new audiences and grow your fanbase.
Overall, AWAL is a great option for independent labels who want to distribute their artists’ work whilst retaining control over their music and still benefiting from distribution and marketing services. Be sure to use other data analytics tools so that you have a plan ready to move forward with each artist as cost effectively as possible before jumping on board AWAL. As an initial tool it might just be the one for you, but do your research!
If you’ve found this relevant and helpful, visit Instrumental to see how we can help you further grow your label!